Northlight
€9,600
Lucia Prados · Nov 12
Confirm seat count for this quarter
Hot account: replied yesterday
AI Go-to-Market platform · early access
GTM Flow is an AI go-to-market platform. Your accounts, people, deals and conversations live in one system, so the AI understands your whole sales context — and acts on it: agents work every reply and every call, and a Copilot does what you ask once you confirm.
CRMProspectingMultichannel outreachPipelineCalendarAutomation
Built by a team that got tired of running GTM across four tools — so we built the one we wanted to use.
One prospect. One timeline. Every interaction.
The problem
The CRM stores, the sequencer sends and LinkedIn lives somewhere else. Each one handles its piece, and the handoffs between them turn into exports, open tabs and automations somebody has to maintain.
Your stack today
Your team moves information from one tool to another and fixes the automation when it breaks.
Run the pipeline
Send cold email
Prospect on LinkedIn
Talk on WhatsApp
Call and take notes
Glue it together
One broken handoff is a lead nobody answered, and you find out when you review the pipeline next month.
With GTM Flow
One sequence runs all four channels from the same record. Every reply lands inside it, the AI reads it, creates the task and stops the cadence — and moving the deal is one click for you.
Cadence · Q4 accounts
Email the accounts on the list, connect on LinkedIn, and WhatsApp anyone who does not reply.
Pick how many people sell and which tools you pay for today. Same channels, one system, at the prices we plan to launch with.
You save
€186/ month
€2,232 a year
Public list prices on monthly billing, published in US dollars and converted to euros at the ECB rate of 2026-10-23 ($1.1193 per euro), checked that day. GTM Flow at its planned launch price, on monthly billing. Only tools whose job GTM Flow does are counted: a contact database such as Apollo is not included.
The whole system
Prospect, close, converse and automate. The screens you see here are the ones our own sales team uses every day.
Multichannel outreach and AI prospecting from the same CRM where your deals live: bring your lists, let AI sort them by fit with your ideal customer, and start the conversation on the channel that gets answered — email, LinkedIn, WhatsApp or the phone.
Multichannel outreach and AI prospectingLists · Q4 accounts
ShippedB2B software companies in Spain, Portugal and Germany, fit score above 70, with no open deal.
Northlight
60 people · Berlin
Lucia Prados · Head of Sales
Replied in March: «come back in the autumn»
Kanso
25 people · Madrid
Jaime Roca · Co-founder
2025 deal that stalled after the demo
Fernweh
18 people · Lisbon
Marta Gil · COO
Fits your ideal customer: B2B SaaS, 18 people
Pliego Labs
12 people · Barcelona
Pau Serra · Head of Growth
Two people in the CRM, nobody contacted
Marlow
40 people · Munich
Ana Lorente · Marketing lead
No contact since June
Ostra Studio
8 people · Malaga
Diego Marin · Founder
Messaged you on Instagram last week
38 companies on the list, 11 scoring above 85. Copilot: «Shall I enrol them in the Q4 campaign, starting from the top?». Nothing goes out until you confirm.
How we know
It is the system we sell GTM Flow with: our sequences, our recorded calls and our WhatsApp live inside it. Everything on this site is in production and used by our team today, and the prices are the ones we plan to launch with. What does not exist yet is not here.
Timeline
The email that went out, the invitation they accepted, the WhatsApp they answered, the call and its minutes — on the same record, in order.
Because every interaction lives in one place, GTM Flow can understand the full context — and help you decide what happens next.
Multichannel execution
Email, LinkedIn, WhatsApp and calls aren't four features. They're one commercial context: every message and every reply belongs to the same prospect, the same deal, the same timeline. No tab switching. No disconnected histories.
Sequences from your own mailboxes, with rotation and per-mailbox caps, address checks at enrolment, bounce and unsubscribe handling, A/B variants with a report per variant, and every reply read by the AI.
Invitation and message steps inside the same sequence, with per-profile limits — because what LinkedIn restricts is a person's profile, not your company. You can also run them by hand, as tasks.
Every WhatsApp conversation on the company and person record — and WhatsApp as a sequence step, with its own daily limit.
Calls from the browser, inbound and outbound, over Telnyx: recorded, transcribed and with the notes written for you — commitments, next steps and up to three tasks created.
AI that acts
Accounts, people, deals and every conversation live in the same place, so the AI works with the whole picture instead of a copy. Agents run in the background on every reply and every call. Copilot does what you ask — and nothing is written until you confirm it.
Agent · Every reply that comes in
Built inWhen
A reply lands in any connected mailbox (checked every 10 minutes)
What it does
Read it with the account's history. If they are interested, create the task and mark the account as hot. If they ask you to stop, process the unsubscribe and the do-not-contact. Either way, stop the cadence and leave a draft reply in the mailbox.
Read the reply
With the account's whole timeline
Create the task
In the Today queue
Update the account
Hot, unsubscribed or do-not-contact
Leave a draft
In your mailbox; sending it is your call
A fixed process that runs on every reply: you don't build it or configure it. Copilot is the one you talk to — and it changes nothing until you confirm.
How it works
Create companies, contacts, lists and pipeline — or import what you already have.
Run email, LinkedIn, WhatsApp and calls from the same system.
AI captures replies, conversations, calls and deal context.
Agents act on replies and calls; Copilot moves the deal forward when you confirm.
Migration
Import a CSV from any spreadsheet, or a HubSpot or Pipedrive export — GTM Flow recognises both. Coming from Pipedrive, you can also keep it in sync over its API while you switch.
Import your existing prospects, pipeline and sales data and start building your GTM from one system.
Import your existing data into GTM Flow and start working from the same information instead of rebuilding everything manually.
Replace the stack, not your history.
Who it's for
Founders who sell
You sell from a spreadsheet, Gmail, LinkedIn, WhatsApp and your own head. Manage your pipeline, execute outreach and keep every interaction in one place — from day one.
Small sales teams
Keep your pipeline, outreach, activity and team execution in one system instead of stitching together multiple tools.
Your first sales hire
When you hire your first rep, every conversation, sequence and note is already in the CRM. They start from the history, not from zero.
Planned pricing
CRM, campaigns, email, LinkedIn, WhatsApp, calls and Copilot from the first plan. You'd move up when you need more capacity or a team, not before. Today GTM Flow is in early access.
€39
planned · Solo, per seat / month
See planned pricingPlanned: Team €69 · Scale €149 per seat / month, billed annually
FAQ
GTM Flow is an AI go-to-market platform for B2B startups. It keeps your commercial context in one system — companies, people, deals, pipeline and every conversation across email, LinkedIn, WhatsApp and calls — and puts AI to work on it: agents act on every reply and every call (they create tasks, flag hot accounts, stop cadences and leave draft replies), and a Copilot with 55 tools runs what you ask once you confirm. The CRM, multichannel prospecting, calendar and automation are built in. It is made for founders who sell and for sales teams of one to ten people.
It depends on how you sell. If you only need to track deals, HubSpot or Pipedrive will do. If you also prospect cold by email, LinkedIn or WhatsApp, you end up paying for tools like lemlist, Instantly or Waalaxy as well, and copying data between them. GTM Flow is built for that second case: CRM and prospecting in the same system, with one history per lead.
One the team actually uses and that doesn't force you to stitch tools together. In teams of one to ten reps, a lot of time goes into moving data between the CRM, the cold email tool, LinkedIn and WhatsApp. In GTM Flow every rep prospects from the CRM and all activity stays on the deal record, so whoever picks it up next sees the full history.
It can. It includes a full CRM — companies, people, deals, pipeline, tasks and lists — with prospecting and AI on top. You can leave HubSpot or Pipedrive and import your data, but the difference isn't the CRM: it's that you also run prospecting from the same system and know what to do next.
Yes, through CSV. Save the spreadsheet as CSV — from Excel, Google Sheets or anything else — and map the columns; HubSpot and Pipedrive exports are recognised as they come. From Pipedrive you can also sync over its API. We help early-access teams bring their data in, so nobody rebuilds by hand.
By sending from your own mailboxes, within limits. You connect Gmail or Google Workspace (OAuth or an app password) or any IMAP/SMTP mailbox, and GTM Flow rotates between them with global and per-mailbox caps: the sender never changes mid-cadence, and a mailbox that bounces is paused on its own. Addresses are checked when they are enrolled (syntax, MX records and disposable domains), and bounces and unsubscribes are handled for you. Nothing goes out from shared domains, which is one of the usual reasons cold email ends up in spam.
Yes. LinkedIn limits the invitations each account can send, Premium included, doesn't publish a fixed number and, once the limit is reached, the restriction typically lasts a week. That's why GTM Flow applies per-profile limits — daily caps, a three-week ramp, minutes between actions and a cap on pending invitations — and lets you run LinkedIn steps by hand, as tasks.
WhatsApp conversations live on the company and person record, and you can use WhatsApp as a sequence step with its own daily limit. Early access connects the numbers you already use.
An AI CRM doesn't just store sales activity: it acts on it. In GTM Flow, agents read every reply (every ten minutes) and act — they create the task, mark the account as hot, process unsubscribes and do-not-contact requests, and stop the cadence. Every call ends with notes, commitments and up to three tasks, and the account status goes up. Draft replies and follow-ups wait in your mailboxes; sending them is your call. And a Copilot with 55 tools searches, builds campaigns, moves stages and sends email, WhatsApp or LinkedIn messages — every change confirmed by you with one click.
Founder-led sales is the stage where the founder does the selling: from the first customers until the first sales hire. It's when losing nothing matters most, because the same person prospects, runs the demos and builds the product. GTM Flow is built for that stage and the next one: your first rep inherits the full history in the CRM.
GTM Flow is in early access and nobody is charged today. The pricing we plan to launch with, per seat a month and billed annually: Solo at €39, Team at €69 and Scale at €149. Every plan carries the whole product — the full CRM, campaigns, email, LinkedIn, WhatsApp, calls and Copilot — and moving up adds Copilot capacity, working as a team and guided onboarding. No credits: sends won't be metered.
GTM Flow is in early access. We open it in waitlist order; nobody is charged today. Our own sales team uses it every day, and the first teams from the waitlist come in during Q4 2026.
Guides
Guides and comparisons for founders and small sales teams, with public prices and every source linked.
Guide
Agentic GTM for founders and small B2B sales teams: what AI agents can do today, what should stay human, the risks, and how to start step by step.
Guide
How to run founder-led sales with a method: ideal customer profile, pipeline, what to log from day one, the metrics that matter and when to hire a rep.
Comparison
Pipedrive alternatives and competitors: Pipedrive prices checked on 23 October 2026, where it still wins, and 7 CRMs compared channel by channel.
Comparison
HubSpot alternatives for startups and small businesses: what the free plan includes, what Sales Hub costs today and 7 options with verified prices.
Run it from one system, with AI that acts on it. GTM Flow is in early access: join the waitlist and we'll write to you when it's your turn.