14-day multichannel cadence template (email + LinkedIn + WhatsApp + calls)

A note on transparency. This template is written by the GTM Flow team. It is the same order that the campaign assistant in GTM Flow proposes when your goal is booking meetings. You can run it in any tool, or by hand with a spreadsheet and a calendar: nothing below depends on our product.

Seven touches in two weeks sounds like a lot until you see that no channel gets more than three, and that two of the LinkedIn steps are a visit and an invite with no text. The template is built for cold B2B prospects when the goal is a first meeting. For accounts you already spoke to, shorten it and say so in the first line.

1. Day 1, email. Subject: «{{company}} and [the problem you solve]». Body: «Hi {{first_name}}, I am {{sender}} from [your company]. We help [type of company] to [result, in plain words]. Would 15 minutes this week work for you to see it with your numbers? Send me two slots and I will fit in.» One question, no attachments, no tracking links in the first message.
2. Day 3, LinkedIn visit. No text. You appear in their «who viewed your profile» list, and your name is familiar when the invite arrives.
3. Day 4, LinkedIn invite with no note. A generic note does more harm than none, and the space is too short to give a real reason to someone you do not know yet.
4. Day 7, follow-up. If they gave you their number and permission, on WhatsApp: «{{first_name}}, I wrote to you a few days ago. If you send me [two data points], I will prepare [a concrete thing] for {{company}} in a day. Shall I?» If not, the same idea by email, as a reply to the first message.
5. Day 8, LinkedIn message, only if they accepted. «Thanks for connecting, {{first_name}}. I work with [type of company] on [topic]. Would 15 minutes this week work?» If they did not accept, the step does not happen: you cannot message someone who is not a contact.
6. Day 10, call. Script: mention that you wrote a couple of times, ask one direct question (do you handle this, or someone else?), and aim for 15 minutes with a date. If you reach voicemail on the first attempt, do not leave a message.
7. Day 14, close. «Hi {{first_name}}, I do not want to fill your inbox: I wrote a couple of times and I understand this is not the moment. If you want to look at [topic] later, reply to this email and we will pick it up.» Then stop.

Keep the variables to what almost every record has: first name, company and sender. Industry, city or a recent event convince more, but a variable with no value either breaks the sentence or holds the step back. Add them by hand when the list really has them, and check before launching which records would leave them empty.

• Email: not without the basics. Google's sender guidelines, read on 23/10/2026, ask every sender to set up SPF or DKIM and keep the spam rate in Postmaster Tools below 0.3%, recommending below 0.1%. Above 5,000 messages a day to Gmail you also need SPF, DKIM and DMARC and one-click unsubscribe in marketing messages. If your domain is new or your list is unverified, fix that first.
• LinkedIn: not as a volume channel. Limits apply to each person's profile, not to the company, and LinkedIn sets its own rules for its platform. Keep LinkedIn steps few, within your profile's limits, and be ready to do them by hand. Skip LinkedIn entirely for people whose profiles have not been active in months.
• WhatsApp: not as a first touch with strangers. The WhatsApp Business Messaging Policy, updated on 23/09/2026, says you may only contact people who have given you their number or username and have opted in to receive your messages. That is why the template uses WhatsApp on day 7 and only for contacts who said yes. If nobody on your list did, take WhatsApp out.
• Calls: not without a reason to call. A call on day 10 works because the person has seen your name three or four times. Without that context, or with a number they did not give out for work, a call is an interruption. A person always makes this step, never a dialer on its own.
• Any channel: not after a reply. If someone answers, by any channel, the cadence is over for them. Even a «not now» deserves a human reply and a date, not day 14.

This is not legal advice. Rules on unsolicited commercial messages change by country and by channel. Check the ones that apply to the people you write to before you launch.

• One stop rule across channels. A reply on WhatsApp stops the email steps too. That only works if every channel writes to the same record; with separate tools, check how replies cross before you scale.
• Caps per sender and per channel. A daily cap for each inbox, each LinkedIn profile and each WhatsApp number, plus a global one. Start low and raise it slowly.
• An easy way out. For bulk email, one-click unsubscribe follows RFC 8058: a «List-Unsubscribe» header with an HTTPS address and «List-Unsubscribe-Post: List-Unsubscribe=One-Click». On WhatsApp, the policy asks you to honor any request to stop, whether it arrives on WhatsApp or anywhere else.
• A pause when something goes wrong. If an inbox starts bouncing or the spam rate climbs, stop that sender before fixing copy.

The order of the steps matters less than these rules. For the email side on its own, our B2B cold email guide covers copy, volumes and deliverability. For why the stop rule needs the CRM, read what a multichannel outreach CRM is.

For accounts that went quiet after a first conversation, use the same skeleton but acknowledge the past in the first line and give a new reason to talk. For inbound leads, move the call to day 2: someone who asked for information expects to hear a voice early.

• Replies by step. If nobody answers before day 10 but the call books meetings, your email copy is the problem, not the cadence.
• Positive replies, not just replies. A cadence that collects «remove me» answers is telling you the list is wrong.
• Meetings per 100 people enrolled. The number that matters, read only when the people enrolled have finished the 14 days.
• Warning lights. Bounces, unsubscribes, a spam rate in Postmaster Tools above 0.1%, or LinkedIn invites that stay pending. Any of these is a reason to pause, not to send more.
• One change at a time. Change the copy of one step, or the channel of one step, and compare with the previous batch.

Write down what you change and when. Two weeks per batch is slow, so a short log of decisions saves you from testing the same idea twice.

• The proposal is deterministic. The same goal and channels always give the same steps, and the texts are a starting point to edit, not a promise that they work.
• LinkedIn within limits. LinkedIn steps respect each profile's limits, the message goes only if the invite was accepted, and any step can be done by hand as a task.
• Calls stay human. The call is a task in Today with the whole history on screen; after the call, the notes and next tasks go on the record.
• Replies are read for you. An agent classifies replies, stops the cadence and creates the follow-up task. You approve what happens next.

GTM Flow, the AI go-to-market platform, is in early access, so there is no self-serve sign-up yet. See how prospecting works in GTM Flow and the planned plans on the pricing page, and ask for access from there.