Comparison
Attio alternatives: 7 CRMs for startups that sell, with prices and limits
The best Attio alternatives in 2026 are folk if you sell through relationships, Twenty if you want open source you can host yourself, Close if your team lives on the phone, Salesflare if you prospect by email and LinkedIn, and Pipedrive or HubSpot if you want a standard sales process from day one. If you mostly need prospecting inside the CRM, look at GTM Flow.
By the GTM Flow team · Updated · 13 min read
Attio alternatives at a glance
The Attio alternatives that fit a startup or a sales team of one to ten best are folk (from €22 per member a month billed annually), Twenty (open source, free to self-host), Close (built-in calling), Salesflare (email and LinkedIn from €29), Pipedrive (from €14) and HubSpot (free for up to 2 users). GTM Flow adds prospecting and AI agents, in early access.
A note on transparency. This comparison is written by the GTM Flow team, and GTM Flow is one of the options on the list. We have tried to be fair to all of them, Attio included. Prices are the public list prices on each vendor's pricing page, checked on 14 October 2026 unless a source says otherwise, and every source is linked at the end.
- For relationship-led selling and your network: folk.
- For open source you can host yourself: Twenty.
- For teams that call a lot: Close.
- For email and LinkedIn on a small budget: Salesflare.
- For a pipeline that works on day one: Pipedrive.
- To start free with two users: HubSpot.
- For prospecting, conversations and the pipeline in one system with AI: GTM Flow, in early access.
Why look for an Attio alternative
Attio is a flexible CRM where you define the data model, with a free plan for up to 3 seats. Teams look elsewhere when the feature they need sits on Pro (sequences and call intelligence, €74 per user a month billed annually), when they would rather not design a CRM, or when outreach runs on channels the pricing page does not cover.
Start with what Attio does well: you shape objects, lists and automations around how you sell, and its plans include monthly credits for AI features. The question is what you pay for once you prospect, not only manage records.
| Attio plan | Billed annually | Billed monthly | Seats | AI credits per seat a month |
|---|---|---|---|---|
| Free | €0 | €0 | Up to 3 | 100 |
| Plus | €31 | €39 | Up to 10 | 500 |
| Pro | €74 | €93 | Unlimited | 1,000 |
| Enterprise | On request | On request | Unlimited | 2,500 |
- Sequences and call intelligence are on Pro. Its pricing page lists them on the Pro plan, at €74 per user a month billed annually.
- You build the CRM. The flexibility that makes Attio good also means someone designs and maintains the model.
- Outreach channels. Its pricing page does not advertise WhatsApp, LinkedIn steps or phone calls.
If your team enjoys shaping its own tools and mostly needs a clean record of relationships, staying on Attio is reasonable. If you are weighing Attio against GTM Flow specifically, GTM Flow vs Attio compares the two side by side. If you are still the one selling, our founder-led sales guide covers what to log before choosing any CRM.
How to choose an Attio alternative
To choose an Attio alternative, look at five things: whether you need a custom data model or a standard sales process, which plan unlocks sequences, which outreach channels come included, whether you need to host the data yourself, and what the full cost per user is once the features you need are switched on.
- Custom model or standard process. Twenty is the closest to Attio's flexibility; Pipedrive and HubSpot give you a ready-made pipeline.
- Where sequences start. folk Premium (€43), Salesflare Pro (€49), Pipedrive Growth (€39), Close Growth and HubSpot Sales Hub Pro.
- Channels. Close has calling and SMS built in; folk syncs WhatsApp; Salesflare has a LinkedIn sidebar; GTM Flow puts email, LinkedIn steps, WhatsApp and calls in one sequence.
- Hosting. Twenty lets you self-host its open-source core for free.
- The full cost. Price the plan you will really need in six months, not the entry plan. Our comparison page lays the numbers side by side.
Attio alternatives compared
The table compares Attio with seven alternatives on entry price, free plan, email sequences and calls. Prices are per user per month billed annually unless stated otherwise, in the currency each vendor publishes, from each vendor's own pricing page on 14 October 2026; HubSpot's and Pipedrive's monthly figures come from our 17 September check.
| Tool | Who it fits | From | Free plan | Email sequences | Calls |
|---|---|---|---|---|---|
| Attio | Startups that design their own data model | €31 (Plus) | Up to 3 seats | Pro (€74) | Call intelligence on Pro |
| folk | Relationship-led selling | €22 (Standard) | Not on the pricing page | Premium (€43) | Not listed |
| Twenty | Open source and self-hosting | $9 (Cloud Pro) | Self-hosted core | Not listed | Not listed |
| Close | Teams that call a lot | $9 (Solo) | Not on the pricing page | Workflows from Growth | Built in, usage at cost |
| Salesflare | Email and LinkedIn on a budget | €29 (Growth) | Not on the pricing page | Pro (€49) | Not listed |
| Pipedrive | Pipeline-first small teams | €14 (Lite) | No | Growth (€39) | Marketplace apps |
| HubSpot | Starting free, marketing too | Free | Up to 2 users | Sales Hub Pro | From Starter |
| GTM Flow | Founders and teams of 1 to 10 prospecting across channels | Planned: €39 (Solo) | No | Included | Browser calls with notes |
The 7 Attio alternatives, one by one
These are seven real alternatives to Attio with their pros and cons: folk, Twenty, Close, Salesflare, Pipedrive, HubSpot and GTM Flow. None of them is the best for every startup. Each entry explains who it fits, what it does better than Attio, where it falls short and what it costs today on its official pricing page.
folk
folk.appFounders and small teams who sell through their network and relationships.
folk is a light relationship CRM that is quick to set up. Standard already syncs email, calendar and WhatsApp and includes its LinkedIn extension, email campaigns and AI assistants; email sequences come with Premium. If you are weighing it against other options, see our folk alternatives.
A favor
- Email, calendar and WhatsApp sync on Standard
- LinkedIn extension to add contacts as you browse
- AI assistants and AI fields with monthly limits
- Quick to set up, no data model to design
En contra
- Email sequences only from Premium
- No built-in calling listed on the pricing page
- Less room than Attio to build custom objects
Precio: Standard €22 per member a month billed annually (€27 monthly), Premium €43 (€54) and Enterprise from €67 (€83). Checked 14/10/2026.
Twenty
twenty.comTechnical teams that want an open-source CRM they can host and extend.
Twenty describes itself as an open-source CRM: you can self-host its core for free or use its cloud plans. The cloud plans include AI agents with custom skills, workflow credits and a native MCP server for each workspace.
A favor
- Open-source core you can self-host for free
- Cloud Pro at $9 per user a month billed yearly
- AI agents and a native MCP server on cloud workspaces
- Full ownership of your data and infrastructure
En contra
- Email sequences are not listed on its pricing page
- Self-hosting means someone maintains it
- Monthly cloud prices are not shown next to the yearly ones
Precio: Cloud Pro $9 and Organization $19 per user a month billed yearly; Enterprise from $50k a year; self-hosted core free. Checked 14/10/2026.
Close
close.comInside sales teams that live on calls and SMS.
Close is a sales CRM with calling and SMS built into every plan, with usage billed at cost. Its AI assistant comes on all plans, and automated outreach by email, SMS and calls arrives with Growth. If you are weighing it against other options, see our Close alternatives.
A favor
- Built-in calling and SMS on every plan
- AI assistant with monthly credits on all plans
- Automated outreach by email, SMS and calls from Growth
- A ready-made sales process, no model to design
En contra
- Workflows are not included in Solo or Essentials
- Calling and SMS usage are billed on top of the seat
- No WhatsApp or LinkedIn on its pricing page
Precio: Solo $9 or $19, Essentials $35 or $49, Growth $99 or $109 and Scale $139 or $149 per user a month; the lower figure is the discounted annual price. Checked 14/10/2026.
Salesflare
salesflare.comSmall B2B teams that prospect by email and LinkedIn and want little data entry.
Salesflare is a B2B CRM for small teams that fills in contacts from email and calendar. Growth includes email campaigns and a LinkedIn sidebar; Pro adds workflows of several emails.
A favor
- LinkedIn sidebar from Growth
- Email workflows from Pro, at €49 billed annually
- Clear prices in euros and dollars
- Low data entry for small teams
En contra
- Multi-email workflows are Pro only
- Enterprise needs at least 5 users
- No WhatsApp or calling on its pricing page
Precio: Growth €29, Pro €49 and Enterprise €99 per user a month billed annually (€39, €64 and €124 monthly). Checked 14/10/2026.
Pipedrive
pipedrive.comSmall sales teams that live in the pipeline and do not need to design their own data model.
Pipedrive is a pipeline-first CRM, easy to adopt and with more than 500 integrations. Against Attio it gives up the custom data model for a sales process that works on day one, and its email sequences arrive on the mid-tier Growth plan. Calls and LinkedIn depend on Marketplace apps. We break it down in Pipedrive alternatives.
A favor
- Sequences with manual or automated emails and tasks from Growth, at €39 per seat per month billed annually.
- Very clear visual pipeline and a 14-day free trial with no card.
- LeadBooster (chatbot, live chat, web forms and Prospector) included from Premium.
- WhatsApp integration from Growth, although it is in beta.
En contra
- No free plan on its pricing page.
- No calling of its own: its help center points to Marketplace apps such as CloudTalk, Aircall or JustCall.
- WhatsApp is still in beta and not available to every customer; Meta charges per message.
- LinkedIn depends on third-party extensions such as Surfe.
- Campaigns, for email marketing, is a separate add-on from €13.33.
Precio: Lite €14, Growth €39, Premium €59 and Ultimate €79 per seat per month billed annually, excluding VAT (€24, €49, €79 and €99 billed monthly).
HubSpot
hubspot.esStartups that want to start free and may add marketing or service tools on the same platform later.
HubSpot's free CRM covers up to 2 users and grows by module: Sales Hub, Marketing Hub or Service Hub. Against Attio it trades a flexible data model for breadth: marketing and service on the same platform, and more than 2,000 integrations. Sequences live on Sales Hub Pro. We look at it closely in HubSpot alternatives.
A favor
- Free CRM for up to 2 users, no card required.
- Calls included from Starter (500 minutes), with recording and transcription from Pro.
- Sequences on Pro, with up to 500 sends per user per day.
- More than 2,000 integrations, plus marketing and service modules on the same platform.
En contra
- Sequences are not in Starter: you have to move to Sales Hub Pro, at €90 per license per month billed annually plus €1,470 of mandatory onboarding.
- Connecting WhatsApp to the conversations inbox requires Marketing Hub or Service Hub Professional or Enterprise.
- LinkedIn actions inside sequences require a Sales Navigator subscription.
- Starter is shown discounted against a struck-through €20 list price: check how long that price lasts.
Precio: Free for up to 2 users. Starter from €7 per license per month billed annually (€10 billed monthly). Pro from €90 billed annually (€100 billed monthly with an annual commitment) plus €1,470 onboarding.
GTM Flow
gtmflowos.comFounders who sell and sales teams of 1 to 10 who prospect by email, LinkedIn, WhatsApp and phone and want the CRM in the same place.
GTM Flow is an AI go-to-market platform with the CRM inside: companies, contacts, opportunities, lists and tasks, and on the same record the cold email sequences, the LinkedIn steps, WhatsApp and the calls. Background AI agents act on every reply and every call, and a Copilot runs what you ask once you confirm. Our own sales team runs on it in production. You cannot buy it today: it is in early access, opened in waitlist order.
A favor
- Cold email from your own mailboxes (Gmail, Google Workspace or any IMAP/SMTP), with mailbox rotation, per-mailbox caps, address checks at enrolment (syntax, MX records, disposable domains) and A/B variants with a per-variant report.
- LinkedIn steps inside the sequence with per-profile limits (daily cap, three-week ramp, pending invitations), or as manual tasks.
- WhatsApp on the company and contact record and as a sequence step with its own daily cap.
- Calls from the browser with recording, transcription and automatic notes; AI agents read every reply, create the task, flag hot accounts and stop the cadence.
- Imports CSV files, including HubSpot and Pipedrive exports, and syncs with Pipedrive over its API.
En contra
- You cannot buy it today: early access is opened in waitlist order.
- Planned pricing: Solo €39, Team €69 and Scale €149 per seat a month billed annually.
- No public API or MCP server for customers yet, no mobile app and no contact database of its own.
- On WhatsApp it connects the numbers you already use, not the official WhatsApp Business API.
- New product, no public reviews.
Precio: Planned pricing, not on sale yet: Solo €39, Team €69 and Scale €149 per seat a month billed annually (€49, €85 and €179 billed monthly), each with the CRM, all four channels and Copilot. No credits and nothing metered per send. Checked 23/10/2026.
A flexible CRM, or a system that also prospects?
Attio and Twenty win when the problem is modelling your data. When the problem is that prospecting happens in four other tools, the CRM's flexibility matters less than having sequences, replies and calls on the same record. That is the case GTM Flow is built for, with AI agents acting on every reply and call.
A small team that prospects usually pays for a CRM, a cold email tool, a LinkedIn tool and a phone, then glues them together. In GTM Flow the pipeline, deals and call notes share one record with the sequences, and AI agents act on every reply and every call. It is in early access, opened in waitlist order; the planned pricing is public.
Which Attio alternative to choose, by use case
The right Attio alternative depends on what you want the CRM to do. To manage relationships with little setup, folk. To own the code and the data, Twenty. To call a lot, Close. For email and LinkedIn on a budget, Salesflare. For a ready-made pipeline, Pipedrive or HubSpot. For prospecting and pipeline in one system with AI, GTM Flow.
- Stay on Attio if your team values designing its own model and its sales motion fits the plan you already pay for.
- folk if you sell through your network and want WhatsApp and LinkedIn close to your contacts.
- Twenty if open source and self-hosting are requirements.
- Close if calls and SMS are your main channel.
- Salesflare if you prospect by email and LinkedIn and want a low price per user.
- Pipedrive or HubSpot if you want a standard process on day one; see our Pipedrive and HubSpot comparisons.
- GTM Flow if you want cold email, LinkedIn, WhatsApp and calls in the same system as the pipeline. You cannot buy it today: join the GTM Flow waitlist and we will get in touch in sign-up order.
Frequently asked questions
What is the best Attio alternative?
It depends on why you are leaving. For a lighter relationship CRM, folk (from €22 per member a month billed annually). For open source you can host, Twenty. For built-in calling, Close. For email and LinkedIn on a budget, Salesflare (from €29). For a standard pipeline, Pipedrive or HubSpot. For prospecting inside the CRM with AI agents, GTM Flow, which is in early access.
Is there a free alternative to Attio?
Yes. HubSpot's free CRM covers up to 2 users, as checked on 17 September 2026, and Twenty lets you self-host its open-source core for free, though you then run the server yourself. Attio itself has a free plan for up to 3 seats. Check what the free plan leaves out, especially email sends and sequences, before you move a team onto it.
Is Twenty a good open-source alternative to Attio?
For teams that want to own the code and the data, yes: Twenty lets you self-host its open-source core for free, and its cloud plans start at $9 per user a month billed yearly, with AI agents and a native MCP server. Its pricing page does not list email sequences, so prospecting would need another tool.
Which Attio alternative includes email sequences?
folk includes email sequences on Premium (€43 per member a month billed annually), Salesflare on Pro (€49), Pipedrive on Growth (€39), Close through workflows from Growth, and HubSpot on Sales Hub Pro. In Attio, sequences are on Pro (€74). GTM Flow includes sequences with LinkedIn steps, WhatsApp and calls, and is in early access.
How much does Attio cost?
As of 14 October 2026, Attio has a free plan for up to 3 seats, Plus at €31 per user a month billed annually (€39 monthly) for up to 10 seats, Pro at €74 (€93 monthly) with unlimited seats, and Enterprise on request. Sequences and call intelligence are listed on Pro.
The CRM with prospecting built in
GTM Flow brings the CRM, cold email, LinkedIn, WhatsApp and calls into one system, with AI that tells you what to do next. Early access for founders and small sales teams. See how it works
Sources
- Attio · Pricing · checked on
- Attio · Attio plans and features · checked on
- folk · Pricing · checked on
- Twenty · Pricing · checked on
- Close · Pricing · checked on
- Salesflare · Pricing · checked on
- Pipedrive · Pricing (EUR) · checked on
- HubSpot · Sales Hub pricing (EUR) · checked on
- HubSpot · Create and edit sequences · checked on
Keep reading
Comparison
Pipedrive vs Attio
Pipedrive vs Attio for small B2B teams: prices checked on October 23, 2026, sequences, calls and data model, where each wins and when neither fits.
10 min12 sourcesComparison
HubSpot alternatives for startups
HubSpot alternatives for startups and small businesses: what the free plan includes, what Sales Hub costs today and 7 options with verified prices.
22 min21 sourcesComparison
Pipedrive alternatives
Pipedrive alternatives and competitors: Pipedrive prices checked on 23 October 2026, where it still wins, and 7 CRMs compared channel by channel.
22 min20 sourcesGuide
Founder-led sales
How to run founder-led sales with a method: ideal customer profile, pipeline, what to log from day one, the metrics that matter and when to hire a rep.
29 min15 sources