03Converse
Everything they have told you, on one timeline.
A CRM with LinkedIn and WhatsApp built in, plus email, Instagram, TikTok and your calls: every message lands on the same company record, in order. No switching apps, and no asking a colleague what was said.
Get early accessGTM Flow is in early access. We open it in waitlist order; nobody is charged today.
The customer picks the channel. You pick where it ends up.
In Southern Europe and LATAM deals close on WhatsApp and start on LinkedIn. If every channel lives in its own app, an account's history is spread across five places and nobody has the whole of it. Here it sits in one unified inbox, with a timeline per company and per person.
Team inbox
ShippedLucia Prados
WhatsAppNorthlight
4 min ago
Perfect, Thursday at 10 works for me 👍
Nuria Vidal
LinkedInTidewell
22 min ago
Invite accepted · you can message now
Marta Gil
EmailFernweh
1 h ago
Here are the numbers you asked for
Ana Lorente
CallMarlow
yesterday
12 min · notes ready, 3 tasks created
Ostra Studio
InstagramOstra Studio
yesterday
How is the integration coming along?
Several inboxes, several profiles, one team
Everyone connects their own inboxes — Gmail or Google Workspace, or any IMAP/SMTP mailbox — and their LinkedIn profile. The team sees the account's conversation; a personal inbox stays personal. When someone leaves, the history of their accounts stays.
Record · Northlight
Alejandro Garcia
Email→ Lucia Prados
Tue 10:02
Sent «A quick question about Northlight» · step 1 of 5
Lucia Prados
LinkedInNorthlight
Wed 09:40
Invite accepted
Lucia Prados
WhatsAppNorthlight
Wed 11:15
Hi Alejandro, yes: shall we talk Thursday?
Lucia Prados
CallNorthlight
Thu 16:30
12 min · notes ready · 2 tasks created
WhatsApp for real, not a link to the app
Plenty of CRMs with a WhatsApp integration stop at a link to the app. Here WhatsApp conversations — groups, voice notes and attachments included — sit on the company and contact record. You can reply from the CRM and use it as a sequence step, with its own daily cap.
WhatsApp · Company number
ShippedLucia Prados
WhatsAppNorthlight
4 min ago
Thursday at 10 👍
Fernweh ops
WhatsAppGroup · 6 people
40 min ago
Marta: sending the numbers here
Diego Marin
WhatsAppOstra Studio
2 h ago
Voice note · 0:48
One account, one conversation.
Even if it took five apps to reach you.
Read before you decide
- CRM with built-in callingHow a CRM with built-in calling works: call from the browser, record, and get call notes and tasks on the record. HubSpot, Pipedrive, Close: Oct 23, 2026.
- CRM with WhatsApp for B2BCRM with WhatsApp for B2B sales: Business app vs API, what Meta charges per message since October 2026, WhatsApp's opt-in rules and five checked options.
- B2B cold emailB2B cold email step by step: SPF, DKIM and DMARC, warm-up, who to write to, sequences and why emails go to spam, with official sources.
- B2B prospecting toolsB2B prospecting tools by category: data, cold email, LinkedIn, calling and CRM. What each one does and its public price as of September 2026.
- GTM Flow vs BreakcoldGTM Flow vs Breakcold: pricing, channels, sequences and where each one wins, checked on 23 October 2026 on each vendor's own site. A Breakcold alternative.
- Kommo alternativesKommo alternatives for B2B sales: respond.io, Pipedrive, HubSpot, folk, Breakcold and GTM Flow, with October 2026 prices and where Kommo still wins.