Pipedrive alternatives and competitors: 7 options, and where Pipedrive still wins

A note on transparency. This comparison is written by the GTM Flow team, and GTM Flow is one of the options on the list. We have tried to be fair to all of them, Pipedrive included. Prices are the public list prices from each vendor's pricing page, in euros where the vendor publishes European pricing, and every figure links to its source. Pipedrive's prices were checked again on 23 October 2026; the dates for each of the others are in the notes under each table and in the sources at the end.

• To start without spending: HubSpot, with its free CRM for up to 2 users.
• For a similar pipeline at a lower price: Zoho Bigin, from €7 per user per month billed annually.
• To sell over WhatsApp in Spanish-speaking markets: Clientify.
• To work your network and LinkedIn: folk.
• To shape a CRM around your own data model: Attio.
• For email and LinkedIn in a simple CRM: Salesflare.
• For cold email, LinkedIn, WhatsApp and calls in one place: GTM Flow, in early access.

Start with what Pipedrive does well: a very clear visual pipeline, more than 500 integrations and a short learning curve. In 2025 it moved to Lite, Growth, Premium and Ultimate, replacing Essential, Advanced, Professional, Power and Enterprise, according to its help article on the new plans. This is how they look today:

• Cold email. Pipedrive sequences are available from Growth and combine manual or automated emails with follow-up tasks such as calls or meetings: up to 15 steps per sequence (the help article said 10 in September) and up to 500 deals or leads in each. The article shows how to stop a sequence by hand for one contact, for example when they reply on another channel. Email marketing campaigns are a separate add-on, Campaigns, which the pricing page shows “from €13.33”.
• Calls. Pipedrive's help center says it has no built-in calling integration: you call through third-party Marketplace apps such as CloudTalk, Aircall or JustCall, from its mobile app, or with web-to-mobile, which starts the call on your phone from the web app and bills it to your phone plan.
• WhatsApp. The Pipedrive WhatsApp integration is available from Growth, but it is still in beta and has not reached every customer. It runs on Meta's WhatsApp Business Platform, which charges per delivered message.
• LinkedIn. The pricing page does not include LinkedIn in any plan. One option is a Marketplace extension such as Surfe, which pushes LinkedIn contacts into Pipedrive and syncs messages.
• Lead capture. LeadBooster, with Prospector for finding leads in a database, is included from Premium, along with custom scoring and company enrichment; the pricing page also sells LeadBooster as an add-on from €32.50.

If your team only needs a solid pipeline and prospecting already happens in a tool that works, staying on Pipedrive is reasonable. If you pay for Pipedrive plus a cold email tool, another for LinkedIn and another for calls, alternatives are worth a look. Our guide to B2B prospecting tools goes through those tools one by one.

So whether a CRM is better than Pipedrive depends on the gap you are trying to close. If Pipedrive runs your pipeline well and the gap is one channel, adding a single tool may be cheaper than switching. If you already pay for Pipedrive plus a cold email tool, a LinkedIn tool and a dialer, the comparison is with a CRM that runs multichannel prospecting on the same record.

• All-in-one suites: HubSpot and Zoho CRM. They compete on breadth, with marketing, service and sales on one platform and a free plan to start. Against Pipedrive, HubSpot costs more once you need sequences, and Zoho CRM costs less.
• A CRM like Pipedrive: Zoho Bigin. If you want the same idea, a simple visual pipeline for a small team, Bigin is the closest: Express costs €7 per user per month billed annually, against €14 for Pipedrive Lite.
• Flexible and relationship CRMs: Attio and folk. They compete for teams that sell through their network or want their own data model rather than a fixed sales process.
• Channel-first CRMs: Salesflare and Clientify. They win where Pipedrive relies on apps: Salesflare on email and LinkedIn data entry, Clientify on official WhatsApp for Spanish-speaking markets.
• Prospecting with the CRM inside: GTM Flow. Cold email, LinkedIn steps with per-profile limits, WhatsApp and calls run from the same record instead of being logged from other tools. It is in early access.

We leave out CRMs built for large sales organizations: this page is for founders and teams of one to ten. If you are choosing your first CRM rather than replacing one, start with our guide to choosing a CRM as a founder, and the comparison page puts GTM Flow next to HubSpot, Pipedrive and Instantly.

1. Add up the full cost, not the entry plan. Compare the price per user billed annually and monthly, then add the add-ons or tools you will use for cold email, LinkedIn, WhatsApp and calls.
2. Check where each channel actually lives. A CRM with sequences of its own is not the same as one that only logs what you do somewhere else. Check whether a reply stops the sequence by itself or you have to do it.
3. Read the plan limits. Daily sends, number of sequences, call minutes or users included change a lot between plans, and they usually sit in the comparison table rather than on the price card.
4. Trial it with your own data. Almost every option on this page has a free plan or a trial: import a real Pipedrive export and work in it for a week before deciding.
5. Think about who will use it. If only the founder uses the CRM, speed wins; if a second rep joins, what wins is having the day's work (who to write to, who to call, what to answer) in a single place.

If you are still the one selling, our guide to founder-led sales covers how to organize that work before you pay for a tool.

1. Clean up before exporting. Merge duplicates and close dead opportunities in Pipedrive: migrating dirty data only moves it somewhere else.
2. Export by data type. In the account menu, go to Tools and apps > Export data, pick the type (people, organizations, deals, activities, notes and so on) and the Excel or CSV format, as the Pipedrive help article on exporting explains.
3. Download in time. Files show up in the list of generated exports and stay available for 28 days. Files stored in Google Drive are not part of the global export.
4. Export specific views if you need them. From a filtered list view you can export only those results, and from a deal detail you can export it as XLSX.
5. Import in order. Companies first, then contacts linked to their company, and finally opportunities and activities, so the relationships survive.
6. Run both for a week or two. Keep Pipedrive read-only while the team works in the new tool, and check nothing is missing before you cancel.

GTM Flow imports CSV files, including Pipedrive and HubSpot exports, syncs with Pipedrive over its API, and during early access we help you bring the data over, so the pipeline, deals and call notes start with your history. If part of your team comes from HubSpot, our HubSpot alternatives comparison covers how to export from there.

• Stay on Pipedrive if your bottleneck is keeping the pipeline in order and you already have a prospecting tool that works. Growth, at €39 per seat per month billed annually, covers sequences of up to 15 steps.
• Zoho Bigin if you want a similar pipeline for less: Express costs €7 per user per month billed annually.
• HubSpot if you are starting with no budget and accept that sequences will arrive with Sales Hub Pro.
• Clientify if your customers message you on WhatsApp and you want marketing and Spanish-language support in the same plan.
• folk if you sell through your network and LinkedIn is your main channel.
• Attio if your team wants to build its own data model and its own automations.
• Salesflare if you prospect mostly by email and want LinkedIn alongside it without typing data in.
• GTM Flow if you want cold email, LinkedIn, WhatsApp and calls in a single tool, with AI agents that act on every reply. You cannot buy it today: join the GTM Flow waitlist and we will get in touch in sign-up order. The planned pricing is public.

Whichever you pick, sort the mailbox side out before you switch sequences on. Sending from your own domains, warming them up and handling unsubscribes properly is what decides whether your emails reach the inbox at all.